Lazer Star introduces new LED light bar series Off-road vehicle lighting showcases latest in LED Technology
February 10, 2012 (Paso Robles, CALIF) - – -
Lazer Star has released a new series of LED light bars for off-road vehicles. Outfitted with the newest Cree LED technology, each light bar in the LX LED series is IP68 rated – meaning that they are completely dust-tight and watertight – as well as 8.6g shock-resistant. Each light has a polycarbonate lens, slide track mount, and DC 9-32V input. The LED light bars are low-draw with no hot spots.
“We stay on top of the market and we are offering the latest and greatest in LED technology with this new product line,” Ryan Paine, Vice President of Business Development said. “We manufacture our lights to operate at the best possible rate to maximize the ratio between low draw and high output. ”
Lazer Star offers a range of light bars to suit a variety of needs, from the everyday driver, to the off-road enthusiast, to the racer. The three bars in the LX LED Light Bar Series are named as a tribute to the U.S. space shuttle program:
Atlantis: a single row of 3-watt lighting in a compact 1-3/4” profile. The light offers 300 lumens per LED, and lengths range from 6” – 42”. The Atlantis bars are ideal for ATVs, full-time street, and recreational vehicles.
Discovery: a single or double row of 10-watt lighting, the Discovery produces 1,000 lumens per LED. Lengths are available from 6”-50”. The Discovery is ideal for racing vehicles and serious off-roaders.
Endeavor: a 3-watt, double-row light bar with a compact 2-3/4” profile. The Endeavor produces 300 Lumens per LED, and lengths range from 4”-42”. The Endeavor 2×2 is ideal for on-road driving for trucks and motorcycles.
The LX LED light bar series are used for racing, motorcycles, Jeeps, trucks, SUVs, ATVs, side-by-sides, and quads. They come in a variety of lengths, sizes, and wattages to meet all off-and-on-road needs.
“What makes us stand out is we offer a full line of LED products – not just one or two LED options,” said Paine. The Lazer Star LX LED light series was designed in Paso Robles, California. Each light bar is protected by extruded aluminum housing, which dissipates heat, and a shatterproof polycarbonate lens.
While Lazer Star’s main market is off-road and racing enthusiasts, what originally put them on the map when they started in 1992 was the safety that their lighting products provide. Its products provide so much light that they make night driving significantly safer.
Lazer Star was founded in 1992 and is a family-owned and operated company. It started out to support the Scott’s family hobby, riding sand dunes. Vice President Ron Scott launched his father Pat’s idea with little more than a magazine ad and a desk in the corner: the 50-watt bullet-style light was the first product made, and the line naturally evolved from there to include over 300 variations.
In 2003, Lazer Star broke off from the parent company. As of June of 2008 the company has been located in Paso Robles, Calif., a place where the family had vacationed for 40 years. Since then, they have continued to grow and have expanded their product line. The newest expansion is with the LED light bar line, which showcases the latest in lighting technology. They have also expanded their staff and in January 2012, teamed up with R&R Marketing Consultants, Inc. Lazer Star is looking forward to an exciting and prosperous year with this new team of established salespeople.
We just got word that we have been selected as a 2012 Nifty 50 award winner by the editors of Powersports Business! Our Endeavor LX LED light bar racer special was the product selected. The full list of winners will be announced in the Feb 13, 2012 issue of Powersports Business, and in their booth at the Indy Dealer Expo.
LX LED is quickly growing in popularity throughout the racing community, from trophy trucks to dirt bikes and UTVs. The superior quality of light and durability are a perfect fit for the conditions of off-road racing.
Stable reliable light source, no bouncing beam
High color temp for superior visibility
Durable aluminum housing
Universal mounting system for seamless adaptability
Instant on, no warm up
Racer Special; white to amber switching in a single housing
As we mentioned in our last post, at the end of last week we met with our new sales team, the crew at R&R Marketing Consultants. They came from the midwest, the western states, and Canada to visit our Paso Robles, CA headquarters and learn about all that Lazer Star has to offer.
“It was a very successful couple of days. We received lots of feedback from the R&R team,” said Ryan Paine, VP of Business Development. “They brought up new product suggestions that we are very excited and eager to work on.”
The R&R team arrived on Thursday evening, and we treated them to a light demo show. We took them out in a number of our vehicles and they explored the back roads of Paso Robles at night. ”They were blown away by the amount of light output coming from our products,” said Ryan.
We are excited to announce that Lazer Star has teamed up with R&R Marketing. They are bringing a fantastic group of sales representatives who will be selling our products on the West Coast, the Midwest, and Canada! R&R has been in the business of representing a variety of clients in the automotive aftermarket since 1979. They are known as some of the best sales reps in the industry, having won numerous SEMA Rep of the Year Awards and other industry recognitions.
“We spoke to several different firms and R&R just presented themselves as the best,” said Lazer Star VP of Business Development, Ryan Paine. “They know how to get the product in front the of the customer base, and they have the contacts and abilities to help expand our automotive segment. We are currently well-known in power sports, but have room to grow in the truck and off-road market.”
The sales team is coming to town this week for light demos and sales meetings. We will be taking them out on the back roads of Paso Robles in vehicles outfitted with Lazer Star lights to give them hands-on experience “lighting up the night.”
The new representation is a perfect fit for Lazer Star’s new line of LED light bars for off-road trucks, Jeeps, ATVs, quads, and side-by-sides.
Crown Limousine, located in Paso Robles, CA, recently gave one of their party busses a makeover using Lazer Star blue Flex LED lights. Commonly used as dome lights, taillights, accent lights for engines, chrome, and under-car lighting, our Flex Lights provided the perfect mood lighting for a party bus.
Our Flex lights are super easy to customize and install. They come in red, amber, blue, and white; and are available in any length from 1-inch to 40-inches. They attach to the surface with clear 3M adhesive tubing.
“They were so easy to install, I actually had a fun time doing it,” said Crown Limousine owner Brent Keller, “Actually, I kind of want to do my RV next…”
On the Outdoor Channel’s hit show Off-Road Overhaul, host Mike Duval and his team take a deserving outdoor enthusiast’s 4×4 truck or Jeep into their workshop for a high-performance, off-road makeover. After the lucky driver is surprised with a new ride, the owner gets to go on a surprise adventure with the Overhall crew in the newly improved vehicle.
Mike recently used Lazer Star to help give his own Jeep a makeover! A mutual friend, Kenny Jackson at Off-Road Unlimited in Burbank, showed Mike our lights, and Mike loved what he saw. Kenny introduced us in person and we were on our way!
The Jeep was first debuted at the Pomona Off Road Expo in October and officially presented the following month in the Mickey Thompson SEMA booth. It is used full time on Off-Road Overhaul for location shots, so we have been getting a lot of TV time!
This was a great opportunity for us to help take Mike’s Jeep beyond expectations. Mike has been incredibly impressed with how the lights are in action!
We’ve been working tirelessly this week with a team of professional photographers to get shots of our entire line…as well as some new products. They are on the DL for now, but stay tuned…you won’t want to miss what we have coming next.
In the meantime, check out these behind-the-scenes shots.
We recently did a fitment test with our Atlantis 34” 3-watt single row light bar on a Polaris RZR, and wow, it is looking GOOD! The Polaris RZR is used for recreation in the desert and woods, and is a popular vehicle for both racing and hunting.
The Indy Dealer Show is just around the corner, and we are starting to get excited! We have had a long break since attending SEMA last October and are more than ready to get back in the game (and throw another one of our famous beer parties) in the new year.
Lazer Star / Weekend Concepts
2734 Danley Ct
Paso Robles, CA 93446
800.624.6234
CONTACT:
Suzi Scott-Cusimano
HEADLINE:
Lazer Star LX LED Light Bars
BODY:
Lazer Star, manufactures of top quality lighting products for over 18 years, has introduced the latest in LED Light Bar technology!
Lazer Star LX LED offer the first full line of LED light bars, now featuring FOUR configurations and each produced with the advanced Cree™ LED technology in 10watt, 3watt, and now 5watt!
